## What is conversion
Conversion is the process of a visitor taking an action on your website. This could be signing up for your newsletter, filling out a form, buying a product, signing up to a mailing list, or subscribing to a podcast. The conversion rate is the percentage of people who take the action you want them to take. For example, if you want people to sign up to your mailing list you
could calculate the conversion rate as the number of sign ups divided by the total number of visitors to your site. If you want to increase your conversion rate you need to make it easier for visitors to take the actions you want
them to take.
## The anatomy of a convertable post
There are a number of things you can do to make your posts more convertable. Here are some of the most important things to think about when writing a post:
### Headlines
The headline is the first thing people see when they land on your page. It needs to grab their attention and make them want to read the rest of the post. Make sure your headline is short and to the point. You don’t need to use any keywords in your headline, but it’s a good idea to include a few words that will help people find your post when they search for similar content. For example, if your post is about “How to write an ebook” you could write a headline like “The Ultimate Guide to Writing an Ebook”.
It’s also important to make sure the headline is written in a way that makes people want to click through to your post. You can do this by using a conversational tone and writing the headline as if you were talking to a friend.
### Post structure
Your post needs to have a clear structure so that it’s easy for people to understand what’s going on. Here’s a basic outline of what you should include in your post:
– Introduction
– Headline
– Subheadline (optional, but useful if you have 2 or more subheadlines you want to use in your post)
– Body
– Conclusion
### Keywords
Keywords are the words that people use to search for content on the web. If you want your post to be found when people search for related content you need to make sure you include the right keywords in your title and in the body of your post. Keywords can also help you rank higher in search results, so it’s important to include as many as you can.
You can use a keyword research tool like Google Keyword Planner to find the most popular keywords for your niche. Once you have a list of the most popular keywords you can use them in the title, subheadline, and in your body text. You should try to include at least one keyword.