Unlike most other promotion tactics, getting your site ranked for various keyphrases will result in increasing amounts of traffic over time, or at least for as long as people continue to use search engines.
Top 60 ways to promote your business
Finding a product or service to sell is only half the story. Now you have to get out there and tell people about it. In the days before the internet and social media, promoting your business meant spending a fortune on advertising or PR services, a high cost for a small business trying to get off the ground. Not anymore.
Thanks to new technology, there are now lots of ways that a small fledgling business can get word of their products or services out to prospective customers – many of them free.
There is a variety of online and offline mechanisms to market your business, such as social networking, advertisements, word of mouth and outdoor advertising, some pricier than others. Here are 60 ways you can promote whatever business, product or service you have, whether it’s offline or online.
How to promote your business on Google
Using Google to promote your business is a no-brainer. Capturing more than 90% of the market share, it’s one of the best ways to get in front of consumers that are actively searching for solutions. Here are the best ways to use Google to get your name out there:
1. Create and verify your Google Business Profile
Your Google Business Profile (Google’s term for your Google listing) is what allows your business to show up in Google Maps results, the local section of Google Search results, and also—when someone types in your business name (ideas for creative business names here!) and location—the right-side Knowledge Panel in Search results. As Google gets better and better at catering its results to the searcher’s location, this free listing should be a top priority.
The key to using your Business Profile to promote your business is to verify ownership of your listing through your free Google My Business account. Once you have ownership, you can optimize your listing to show up higher in search results and for more relevant searches.
If you’re ranking on Google Maps or showing up in the Local Pack (as seen above) of regular results pages (this is very doable), your business is basically promoting itself 24/7. Even better, you can publish posts directly to your Google listing, putting attractive promotions in front of your audience at a time when they have high intent.
2. Get a website
A website is a must-have piece of marketing collateral no matter how old-fashioned your business or clients may be. Your website is the go-to for current and prospective customers. Even if they find you on social media or Google, they will want to go to your website and, like your Google listing, it serves to promote your business around the clock.
Measure The Return On Investment
Keep in mind that if you are paying for advertising, you should be tracking your rates of return. It’s great to gain better visibility for your brand, but if the cost of advertising is not adding revenue to the company, it may not be worth it.
Think about your ideal customer and how they like to consume media. If there is a specific need that you can fulfill, and you tell potential customers it’s likely they will give you a try. But as with all aspects of running a successful business, be prepared to be patient, and to keep trying new methods for success in promoting your business.
These 15 strategies should offer you some ideas of how to promote your business. Every marketing effort you make should grow your brand awareness with your target audience.
Audit Your Online NAPs
Out of Moz’ top 6 “Foundational Ranking Factors”, (for search engine ranking), 3 are related to NAP quantity, quality, and consistency, and out of the top 13 “Competitive Difference Makers,” 6 are about NAP quantity, quality, and consistency.
If any of the details elsewhere are not the same as it is listed in Google My Business, then you might not be “rewarded” by search engines and it could also damage your search ranking.
Work with a business coach
Still wondering how to promote your business? Work with a business coach or mentor who has experience with new business promotion. A business coach can give you examples of low-cost ways to promote your business and guide you through the marketing and promotion process. They’ll also help you dive deep into your target market, ensuring you’re spending money wisely by marketing to the right groups of people and determining benchmarks to evaluate if your marketing efforts are working.
Now that you know how to promote your business , you’re ready to get started. A brand new business is usually in desperate need of stellar marketing and lacks a large marketing budget, but that doesn’t mean you can’t find affordable and successful ways to promote your business . Smart, organized business owners have a variety of ways to interact with potential customers and earn their loyalty.