Tips for Writing Better Business Emails

This is the second part of a two-part series. You can read the first part [here](/blog/tips-for-writing-better-business-emails.html).

Business emails are one of the most common types of emails you’ll send to customers and prospects, so it’s important to write them well. In this post, I’m going to share some tips on how to write better business emails.

In this article, we’re going to cover the following topics:

1. How to write the subject line

2. How and when to use the “To” and “Cc” fields

3. What to include in the body of the email

4. When and how to use images in your emails

5. When to use a call-to-action (CTA) button

6. When not to use CTA buttons

7. When you should use a pre-written email template

8. When a template is not the best option

9. When your email is too long

10. When it is too short

11. When is the best time to send an email?

12. When should you send a follow-up email after a customer has responded to your initial email?

## How to Write the Subject Line

The subject line of an email is the most important part of your email, as it is the first thing that a customer will see when they open your email. If your subject line doesn’t grab their attention, they are less likely to read your entire email. Therefore, it is crucial to make sure that you write a good subject line for every email that you send out. Here are some tips to help you write better subject lines:

### 1. Use a Subject Line That Makes the Customer Want to Read Your Email

You should write a subject line that makes your customer want to open the email. For example, if you are sending an email to a customer to thank them for their order, you can write something like “Thank you for your order!” or “Your order has been shipped.” These subject lines make your customers want to read the email because they want to know the status of their order.

### 2. Use Short Subject Lines

Your subject line should be short and to the point. You don’t want to write a long subject line because it will make it difficult for your customer to read. Instead, use short subject lines that make it easy for your customers to understand what you are trying to tell them. For instance, instead of writing “Order confirmation,” you can simply write “Confirmation of your order” instead. This way, your customers will know exactly what you want them to do, and they will be more likely to click on the link in your email to view the order confirmation.

Here are some other examples of good subject lines for your business emails:

– “Thanks for your inquiry”

– “You’ve been added to our mailing list”

These subject lines are short, to-the-point, and easy to understand. They will help you get more customers to open your emails and read your messages.

### 3. Write Subject Lines That Are Easy to Read

When you are writing your subject lines, you should try to make them as easy to read as possible. This means that you should avoid using all caps, and you should also avoid using a lot of punctuation, such as commas and semicolons. You should also make sure to use short sentences that are easy to digest. Here is an example of a good email subject line: “Re: Your order confirmation”. This subject line is short, and it is written in a way that is easy for customers to read and understand. It is also easy to copy and paste into other emails, so you can use this subject line in all of your emails.

## When and When Not to Use the “To” and “Cc” Fields

Another important thing to keep in mind when writing business emails is when and when not to include the ‘To’ and ‘Cc’ fields. These fields are used to identify who the email is being sent to, and who it is being copied to. You do not need to include these fields in every email, but it is a good idea to include them in emails that are going to be sent to a large number of people, or if you want to send the email to more than one person at a time. Here’s a quick summary of when you should and when you shouldn’t include the ‘To’ and ‘CC’ fields:

– If you are emailing a single person, you don’t need to use these fields.

– You should include the To and Cc fields when you email a large group of people at the same time. This will help your customers identify who they are receiving the email from and who is receiving it as well.

## What to Include in the Body of Your Emails

Once you have written the subject lines and the To/Cc fields, the next thing you need to do is write the email body. The email body is where you will write all of the information that your customers need to know in order to take the action that you want. You can write the entire email body in one big block of text, or you can break it up into different sections.